The secret behind the same pricing as Japan
Shinano Yusui is distributed under the strong conviction that “if we truly provide the best product at the most fair price, our customers will appreciate this reasoning.” Please try comparing our water to other imported water prices. We take pride in the fact that Shinano Yusui is the only brand that offers the “fine quality” at a “fair price.” Through the collaborative efforts of exporter Toell Co., Ltd. and importer/distributor SIAM CITY MART Co.,Ltd. this amazing price was made possible.
Reason 1: Consistent production in one of the largest factories in Japan
Our factory is one of the largest cutting-edge and fully automated factories in Japan, with a constant stream of bottle production and capable of a maximum output of 15 million bottles a year. Our factory allows as little human contact as possible within the process and integrated production in one large factory instead of dispersing production between scattered small factories. We are therefore able to greatly cut down on facility and manpower costs.
Reason 2: Utilizing SIAM CITY MART Co., Ltd.'s existing infrastructure
To avoid outsourcing operations, we utilize the existing infrastructure of SIAM CITY MART Co., Ltd., one of the largest distributors of Japonica rice in Bangkok. We first made full use of the company’s warehouse to reduce the storage cost significantly. Furthermore, by using the existing consummate home-delivery network of SIAM CITY MART Co., Ltd., we managed to cut down delivery cost substantially.
SIAM CITY MART Co.,Ltd.distributes Japonica rice, well-known as the brand of “Komeya no Kome”, broadly delivers it to households and sells it to famous restaurants etc.
Reason 3: Promotion by word of mouth
We are cutting cost for advertisement as well. Instead, we value the spread by the word of mouth from customers who enjoy our Shinano Yusui.